20 Easy Marketing Hacks To Get More PMU Clients

I asked over 1000 beauty professionals what their biggest struggles were in their beauty business,  and nearly all of them said that they struggled to consistently get clients.

Well I maxed out three different beauty businesses and teach other beauty professionals to do the same, So in this video I’m going to give you 20 easy ways to get booked out easily , and also tell you what to do if you need to get clients FAST 

So let’s dive in 

1.

Let’s start at the easiest place. Where are you going to find hundreds of people, who already like you and are very likely to support your business? (picks up the phone). In here you’ll have loads of people, so why not reach out to them? A simple text telling them about your business and asking them to recommend you if they know anyone who is looking to get permanent make up is a great place to start. None of your friends are going to answer telling you to bugger off, and if they do they aren't good friends so always start with the people you know. 

2

We’re going to go into a lot of detail about reaching people online, but I don’t want us to discount in person contact. People buy from people and you can make a massive impact by actually getting out and hitting the streets and letting the local area know about our business. 

When we opened Eternal Bond, we actually got some branded cupcakes made and went all around our town, finding businesses with a similar ideal client to our permanent jewellery clients- so salons and wedding venues, and we went in, introduced ourselves and took them cake. People are always going to remember you if you take them cake. 

It was a way of making sure all these businesses knew we were there. So if there’s local networking events, go, introduce yourself. It’s a way to let the local community know you’re there. 

3

There are also ways of using local businesses that can give you a huge advantage on your competition and get your business in front of a new audience. 

If we think of the services we most want to sell, and what would make an amazing package for our client to solve multiple problems they have and then find that provider, we are then opening ourselves up to more sales and also a wider audience. Back when I started in permanent makeup, I collaborated with a local lash artist to create a “TotalEye Makeover” Package for clients.

The best way to do this is to find a business that has the same ideal client as us but who doesn't do the exact treatments as you so isnt direct competition.

Other examples of this would be an aesthetics provider, especially if clients have  a lot of trouble with asymmetry. A laser provider, for all the clients who have previous work would make an amazing partner. You could provide a removal and redo package instead of turning clients away. 

4

The next hack I would really advise in the beginning doesn’t feel good to do, but I still do it if it serves my business. This gives you amazing experience, builds your portfolio and gives you testimonials and reviews, but amazingly people don’t want to do it. 

To keep the wheels turning on your social media when you start out in the beauty business, you’re probably going to have to do some free work. Now I’m not saying we should constantly be giving stuff away, but rather strategically be picking clients who will grow our business. 

So who would work on for free, and what agreements would I have in place before I do, because get this wrong and we won’t get any benefit at all. 

First place I’d start is with anyone local with a large audience of our ideal client,

If I’m doing something like permanent make up or skin treatments then I’d want someone who could show the best results or a massive transformation, so people with really beautiful skin, nice lips etc and the bigger the audience the better. 

And we need to have a contract in place that they actually do tell their audience, so before any free work we need an agreement of how many posts they’ll post, the type of content, a video review. If you think about it, for what the treatment actually costs you, you’re showing your work to maybe thousands of your ideal clients. It would cost a fortune on facebook or google ads to be able to do that, so instead of thinking of it as free work, I think of it as targeted advertising. 

5 

This brings us on nicely to the next marketing hack that's just how the world works now. If you want your products or services to be associated with a certain type of person, then you’re going to have to collaborate. 

When I see food bloggers at amazing restaurants, I know full well they have been invited there by these restaurants and also probably haven't paid. I also know that restaurants generally dislike the food bloggers but accept them as just the way that marketing has changed. 

So influencers are going to be a great way to get your business out in front of a new audience. But again we need to be careful we don’t get this wrong or we can just be throwing money away. 

We need to make sure we choose influencers carefully and that their content and audience are aligned with our message and values. In short, are their audience likely to buy our service and do we want them? 

When we choose influencers to work with, as before make sure we have an agreement of what that looks like with regard to how much they post about it and make sure it suits us and get that nailed down in a contract. Just because people say they’ll do something, doesn’t mean they will. Trust me. I’ve been there.

6 

Ok so we all know that we really need to post regularly on social media to be visible these days and get clients from it. But is there any way we can speed that process up to blow up our business faster? 

Yes! Because here’s the problem and I’d say 90% of the beauty professionals I talk to are guilty of doing this. 

Social media is hard and fitting it all in with all the other jbs we do often means it gets pushed to the end of the day when we think “Oh shit, I need to post something!” so we scroll through our phones, find a little video, quickly turn it into a reel, stick a trending audio on it and post it, praying that it will turn into bookings. Leave me a comment if that’s also you. 

To get off the hamster wheel of content we really need to have a strategy and carve out time every week, two weeks or month, to put time in to think about our social media campaigns, who we want to target and what we want them to achieve. 

Now if this still sounds like an alien concept then the first place I would start is with three content pillars that are going to go straight for the feels and convince your clients to buy.  What I mean by pillars is a general theme of three messages I want to get across and then build my content around them

People are more likely to buy if your product solves a massive problem so the first content pillar reminds them of their current state. Chewed, broken nails, brows that have lost their fullness, dull skin, wrinkles, feeling old, whatever ]your product solves then make content about it, 

Then we want to focus on the outcome, What is the dream our clients wants, gorgeous skin, looking younger, beautiful elegant hands, perfect facial symmetry, feeling like a new woman, and we make content about that. Show people what’s possible. 

The third pillar is all the things that clients feel prevent them from getting from pillar 1 to pillar 2, so that is an obstacle. These might be. Fear of brows being unnatural, being scared botox may go wrong, ruining their nail beds, damaging their natural lashes, so we make lots of content that challenges these obstacles. And constantly making your content fit around these makes our audience  much more likely to book. 

7

So having an idea of what to post is a great way to fire up your social media content, but how can we make people stop scrolling enough to watch it in the first place. 

Capturing attention has become the greatest leverage in the world, and we are not just competing with other beauticians, we are competing with EVERYONE for our clients attention. 

We are competing with their kids, with every other app on their phone, the TV programme they may be watching, so it’s hard to snap them out of it. 

To do that we have about 2 seconds to stop them in their tracks and make them stay on our content long enough for the content message to get through. If we’re fishing for clients, then we need to hook them. 

Hooks are used in all content that does well and there are different types of hooks (intro) That was a story hook, (another intro) That was a question hook ( another intro) that was a statement hook. Creators use all of those and visual hooks to capture the attention of the audience in the first two seconds< so make sure your content starts with a powerful hook. 

And if you don’t know how to do that, then don’t worry, I’ve got ya! I’ve written 100 hooks for the beauty industry and there's a link to download it below so now there’s no excuse to not be producing scroll stopping content every day. You are very welcome.

8  

So now you are going to get so much more interest on your content, so we are going to have potential leads. That is anyone who engages with your content who we can contact. But who do we know who to talk to first? 

I have a simple system I follow to make the most of my time on social media.The hotter a lead is, then the closer they are to booking with us. So we start with the hottest leads first. So what does that look like in practice? 

Anyone who follows our account is a lead. Anyone who likes our posts is a lead, anyone who comments is a lead. And anyone who is in our stories every day is a lead, and they are getting progressively hotter. 

I talk to all of these people in my DMs, starting a conversation with them, but I always start with the hottest leads first . So a great way to find  who they are is to add polls, yes no stickers, questions etc in your stories, because the people who are engaging with that most are the most engaged with you. Start there, but really we should be DMing everyone I mentioned, and if that feels weird, remember that it is called social media for a reason. Your ideal clients are all out there waiting to book with us, we just need to engage with them.

9

So are there any other ways that feel a bit easier to get clients to book with us on social media , Yes, actually we can just change one small thing once and it will make people much more likely to book in. Let me explain. 

When we look at our instagram or facebook page, what does it say about us? Many bios are “award winning artist, 5 times certified, brow technique master” and If we were our ideal client and we came upon this page then most of that means nothing to us. 

If we want to connect with people on an emotional level then we need to make our pages focused entirely on our ideal client and the problems they are having So if our bio says “I help women feel confident by restoring their brow symmetry with natural results” then it’s clear who we help, how we do it, what the outcome is and what undesirable result WON’T happen, in this case, unnatural results. 

Making our social media client focused, and not us focused will generate so many more bookings and we only have to change it once.

10 

So we now have engaged clients who feel very likely to book. What next? Well remember how I said earlier we are competing for attention constantly? The world is a busy place and if we create any kind of friction in a process, people will just tap out. 

So to get people to book for a consultation or treatment we need this process as smooth as possible, so make sure you have booking links clearly displayed on your page, and that people can book in in a streamlined process with as few breaks in it as possible. 

Your booking link should be clearly available on all pages, and easy to see. Sounds basic but it’s so important. 

11 

But what if you’re starting out and you haven't yet got lots of engagement on your posts and you need to fill your schedule. Then I hate to break it to you but you’re going to have to go and find clients. 

And this may feel hard, but trust me, doing the hard stuff is what most people won't do and that is what is going to separate us from everyone else. 

So how should we do this without looking and feeling like a creepy weirdo. So if we have a strong view of who our ideal client is,  we know what she looks like, what she likes to do and the kind of places she hangs about. 

We want to speed the organic process of them just finding us up.  So the first place I’d go to on social media is the bars, restaurants and gyms that she goes to, and look who’s checked in.

 When I can see people who look like my ideal client, I’ll follow them, and maybe DM them something, a comment on their photo. What I’m doing is filling my follow list and then hopefully my follow back list with my ideal clients and hopefully starting conversations with them. 

For this process to work it definitely takes volume. Most people are going to ignore you, but some won’t, and if we don’t have a budget to spend on advertising then this works in exactly the same way and with consistency and volume it will work the same. 

12

But what if you do get people interested in your DMs, what should you do with them then? If we don’t know how to guide people through the process of feeling confident enough with us to book in then we can waste all that hard work. 

Having a simple process of building rapport, asking discovery questions to find out our future client’s problems, pain points and fears before pitching the solution that solves all those is the proven way to turn engagement into actual bookings and it’s the most valuable process you can learn in any business. We are all salespeople at the end of the day. If we don’t have sales then we don’t have a business anymore. 

Out of all the skills I’ve learned in my very varied career, sales is by far the most important. 

13

Ok so just imagine this, you wake up one morning, go to log into your instagram and both your insta and facebook have been hacked. Terrifying, but it happens. It’s happened to Nicole, and even to big artists like my friend Shay. 

But what happens if we don’t have any other way of contacting people? That can be our entire business wiped out overnight, which is why we always need another way to get in touch with people. 

We should be getting the emails of everyone who speaks to us and adding them to a list, because at the end of the day it’s the one thing that is truly ours. 

Sending people a contact form or just asking for their email to add to a list on something like Mailchimp, means we’ll always be able to get in touch with prospective clients en masse. 

14  

So we’ve done a lot of reaching out, got some people to say yes with our amazing sales process and made sure we have all their contact details, and now they're here having their brows done by you. Which is going to take maybe a couple of hours of your time. 

So this is a magical opportunity to double or triple your income while you are alone together. 

This is the perfect opportunity to subtly upsell your other services. While clients are in that chair they already trust you and your expertise. I have sold so many lip blushes while clients have been having their eyebrows done by me. I’m never pushy, but I might just talk about the other services I do and if they’re interested, 

I’ll answer any questions they have and talk about some great client transformations and so many of them will book in the extra treatment with their 8 week touch up. 

15  

There is another easy way to keep your future schedule full to bursting and most people don’t do this.. 

When I leave the dentist, they always book me my appointment for the next time which is 6-9 months away. I don’t even know what country I’ll be living in in 9 months time, ,but I still book in with the knowledge I can always move it if I have to.  But if I didn’t book it then the chances of me remembering to book it in for myself are slim to none. 

As your client pays, getting them to book their colour boost in 12 months time is best practice. There is a long time between appointments in PMU, and that’s a lot of opportunities for your clients to become aware of other artists or just lose their connection with you, so having a date in the diary means that is far less likely to happen. Takes two minutes and reaps massive rewards  

16

Once we’ve had a client in, we want to work really smart to make sure that that client turns into many, many more, so this is how  we do that. 

We want to get as many pieces of content out of that client as we possibly can so we can keep posting and reaching more clients. So that will look behind the scenes footage of setting up for our clients, showing the measuring process, before and after pictures for a carousel post. Before and after videos, close ups. I made a short course on how to turn 5 clients into at least 50 pieces of content and I’ll put a link in the description so you can start maxing out your Gram, so you never have nothing to post. 

17 

Another great way to turn one client into many is to get your client to say what an amazing time they had with you and how happy they are with their treatment, and there are many easy ways to do this. And you should because word of mouth recommendation is the best advertising, 

If I’m going to book a holiday, the first place I’ll go and look is online reviews, and so will everyone else. 

You can always ask your client for a review in a nice text after the treatment, thanking them for coming, but an even easier way of doing it is having on of these. If we put this where clients pay, they will be much more likely to leave you a review. You can even incentivise it with a little free gift. These really work. 

Also you could just ask your client to give you a little video testimonial before they leave, saying how happy they are with their treatment. These will act as real evidence that you’re great at your job and that clients love you. A little bit of time and effort will have massive rewards. 

18 

So if you consistently delight your clients, they are very likely to recommend you to their friends, and word of mouth is the most powerful advertising. So let’s make it even easier for them to do this by giving them an incentive.

Referral schemes reward your clients for telling their friends to book. This can look like discounts off future treatments, vouchers, free gifts, or you can literally pay them. Venmo or Paypal them some money. In permanent make up, there can be such a long time between sessions that discounts off something in a year or two might not be that enticing. For these clients I’d reward them with gifts or money now for being your remote sales team for free,

19

We really need to constantly be staying at the forefront of our clients’ minds to remind them to keep booking with us. If you’re in a business with long gaps between appointments, it’s a long time for someone else to get to your client, or for them to feel disappointed or disconnected from you. That’s why regular contact with your clients from your email is vital. 

Emails shouldn’t always have a salesy vibe. That can get pretty tiring for clients, they should be focused on nurturing the relationship, letting them know what you’re up to, as well as introducing any new treatments and reminding them gently to book in with you. So if you haven't booked people in for their next session then it gets easier to remind them to do it themselves with irregular contact. 

So that’s 20 marketing hacks that will guarantee you more bookings, but I want to surprise and delight you too, so if I really really needed to get bookings right now, here are the two most powerful ways I’ve found that are the most likely to get fast bookings. 

20

This next piece of advice is a powerful marketing hack used across all niches for fast conversions. You go onto your socials and stories, and you say, “I need five people…” That’s it. So it can be “I need five people who want to regain the brows of their youth” or “I need five people who need to restore the pigment in their lips” or “I need five people who want fuller lashes”

What this technique known as Five Guys does is immediately creates the two most powerful feelings that make people book. Using the word five makes it sound to your client that this opportunity is limited by number so that leads to two powerful feelings that make people book. The hunter gatherer part of the brain is switched on if we feel we have to compete for limited resources. The fear of missing out on an opportunity then creates the feelings of scarcity and urgency which make it much more likely that  people will slide into your DMs. 

This same fear of missing out can be used to get bookings if you make people aware of a limited opportunity to see you. 

Whenever I’ve wanted to fill any spaces in my schedule, I will post my availability, with very limited options to see me. Again this brings on the feeling of scarcity. I show limited availability and people will be much more likely  just to grab it. I never budge on my availability, if people can’t make it then that’s just how it is.

Creating the feeling of being limited and exclusive will always make you more appealing to people and create much more interest in booking with you, but if you don’t know how to take that interest and turn it into actual bookings with a faultless sales process then you will be throwing all that hard work away. 

This is just a tiny part of what I teach in my mentorship to take beauty professionals to 6 figures. Apply to work with me here

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